Tracking Hippo Server-Side Tracking compatibility with REEID Translate

Plugin capabilities

• Server-side Google Tag Manager container integration with optional first-party loader that can inject the GTM web snippet into the site’s “, after “, in the footer, or not at all (data layer only).
• First-party loader serves `gtm.js` from a configured container domain (with optional custom path) instead of loading from `googletagmanager.com`, intended to improve resilience against ad blockers/tracking prevention.
• Consent Mode v2 support that publishes a `gtag('consent', 'default', …)` command ahead of the container, covering seven consent signals (including `ad_user_data` and `ad_personalization`), with configurable targeting (global EEA/UK or custom region list) and options such as `wait_for_update`, `ads_data_redaction`, and `url_passthrough`.
• GA4 ecommerce event mapping for WooCommerce, including a full funnel of ecommerce events (e.g., view_item_list through purchase) and additional login/sign_up events, with support for both classic and Cart/Checkout blocks via WooCommerce data stores/conditional tags.
• Ecommerce event payload enrichment for GA4, including rich item fields such as `item_brand`, `item_variant`, `item_category` through `item_category5`, `discount`, and list attribution (carrying the clicked listing into later add_to_cart).
• Server-side webhooks for conversion events (purchase, refund, order_paid) delivered from the server to the configured container endpoint, executed on a WP-Cron tick with retry behavior (exponential backoff) and configurable timeout/headers (including optional shared-secret).
• Webhook payloads include analytics identifiers and checkout-captured context (e.g., client/session identifiers and GA cookies), and customer PII fields (email/phone/name/address fields) are SHA-256 hashed by default; delivery logs include the last ten deliveries.