1. Neutral

  • Use cases: General webpages, blogs, FAQs, most “evergreen” content
  • Description:
    • Balanced, unobtrusive tone—neither overly casual nor overly formal.
    • Uses standard vocabulary and sentence structures.
    • No slang, minimal contractions.
  • Example: “Welcome to our documentation portal. Here you’ll find step-by-step guides and troubleshooting tips.”

2. Formal

  • Use cases: Press releases, official reports, legal notices, academic writing
  • Description:
    • Polished, respectful, “business-professional” voice.
    • Full sentences, precise word choice.
    • Avoids contractions and colloquialisms.
  • Example: “We cordially invite you to review the attached report and submit your comments by the end of the fiscal quarter.”

3. Informal

  • Use cases: Social media posts, casual blogs, internal team updates
  • Description:
    • Conversational, “chatty” style.
    • Uses contractions (e.g. “you’re”), everyday vocabulary, maybe light slang.
    • Feels like a friend writing, not a suit.
  • Example: “Hey there! Check out our new summer lineup—it’s gonna blow your mind!”

4. Friendly

  • Use cases: Welcome emails, community posts, customer-facing support articles
  • Description:
    • Warm, approachable, inclusive.
    • Uses positive adjectives and first-person plural (“we”, “us”).
    • May include mild exclamation for enthusiasm.
  • Example: “Hi friend! We’re so glad you’re here—let’s get you up and running in no time.”

5. Technical

  • Use cases: User manuals, API documentation, engineering specifications
  • Description:
    • Highly precise, minimal ambiguity.
    • Jargon-friendly: doesn’t shy from domain-specific terms.
    • Often uses bullet points, numbered steps, and explicit parameter names.
  • Example: “Ensure parameter timeout_ms is set to at least 5000 before invoking initializeDevice() to avoid premature termination.”

6. Persuasive

  • Use cases: Sales pages, calls-to-action (CTAs), marketing emails
  • Description:
    • Benefit-driven, motivating the reader to act.
    • Uses emotive adjectives (“exclusive”, “amazing”) and urgency (“now”, “today”).
    • Often ends with a direct CTA.
  • Example: “Don’t miss this exclusive, limited-time offer—sign up today and save 30% on your first order!”

7. Concise

  • Use cases: Executive summaries, bullet-point lists, text overlays
  • Description:
    • Strips all non-essential words and details.
    • Short, punchy sentences or fragments.
    • Ideal when the reader just needs the core facts at a glance.
  • Example: “Key features:
    • Secure login
    • 24/7 support
    • Real-time analytics”

8. Verbose

  • Use cases: White papers, in-depth guides, narrative storytelling
  • Description:
    • Elaborate, richly detailed.
    • Uses transition words (“moreover”, “consequently”), longer sentences, and examples.
    • Provides context and background to aid deep understanding.
  • Example: “In this comprehensive guide, we will explore not only the core architecture of our system, but also the historical context that led to its development, examining use cases across multiple industries to illustrate its versatility.”

Use these presets to steer the AI’s phrasing, vocabulary level, sentence length, and overall “feel” of the translation or rewrite. Each will preserve your original content’s meaning while adapting its style to your audience.

Scroll to Top